Monday, December 14, 2009

Digital Prints by McQueen, Goot and Trotman

It is that crazy time of the year, partying hard and getting together with friends and family so that we can say at least we caught up with guys before the end of the year. It’s that time of the year when even seven or eight hours of sleep isn’t enough to recover from the wildness of the night before. While I’m still trying to get over this festivity fever I noticed something rather interesting.
We've had printed tees as long as I can remember. However, having anything printed on stylish garments especially on luxury garments isn’t something one would expect from high fashion houses. I’m definitely very late in noticing this as Alexander McQueen presented to the world the most wild collection (surprise!) with wilder digital prints last season (ss collection). Actually, before I saw his amazing and intricate prints I witnessed Josh Goot’s digital prints during the fashion talk at Fremantle Arts Centre. Goot’s prints are geometrical and seem more mechanical while McQueen’s prints are downright wild.

I then saw Zoe Trotman’s cute digital prints in cotton jersey. Now I think about it we started having wild prints on tights as well.

Of course, these are early adopters and not really mainstream. It will be interesting to see how much of this will catch on in the year(s) to come, seeing as it took a year and a bit for major retailers to start mass producing gladiator sandals and Boho maxi dresses.
Swan_TAFE_Polytechnic_West_Pre
Zoe Trotman and her digital prints from Swan TAFE Graduation 2009.

Will it catch on? What do you think? Or maybe a better question would be ‘Will you wear it’?